Released on: January 15, 2008, 1:22 pm

Press Release Author: Yin Chang

Industry: Marketing

Press Release Summary: Interactive Marketing Tool Continues to Provide Real-Time
Metrics
for Grassroots Marketing and Promotion


Press Release Body: SAN FRANCISCO, January 14, 2008 - Spongecell has extended its
publishing platform to include Facebook, a leading social utility that helps people
communicate more efficiently with their friends, family and coworkers. Spongecell
allows marketers to further spread and track peer-to-peer communications within
Facebook's community of 58 million active users.

Events from any Spongecell-powered calendar, website or blog can be easily added
into individual Facebook profiles. Calendar items on a person's Facebook profile -
such as movie premieres, concerts, trips, openings or other experiential events -
will show up in the mini-feed section on the profile pages of a person's community
or can be sent as an invitation, alerting your network of friends and family of an
upcoming event.

"Online communities are where consumers 'live' and connect, and it's a natural
environment for marketers to communicate with their audience more organically and
efficiently," said Marc Guldimann, CEO, Spongecell. "The extension of the
Spongecell application to Facebook is an obvious next step as many brands are
seeking to engage people online and on social networks. Our customers use our
software as a way to drive people to take action - from attending an event to buying
a ticket to purchasing merchandise.

"Because our software is platform-agnostic and can be integrated with many different
forms of media, we empower our customers to engage their audience anywhere including
on their mobile devices, MS Outlook, blogs or any web-based venue."

An interactive marketing software that helps drive online consumers to take action -
from event participation to ticket sales - Spongecell provides real-time metrics for
marketers and event promoters. Reports show how the event information spreads via
widgets, links, invitation forwards, SMS reminder and the like. With the
Spongecell-hosted Facebook application, marketers can even track comments made
regarding their event.

With Spongecell, marketers can send out individual or mass communications about
relevant news or events based on past viewing preferences. By segmenting audiences
based on media preference and historical interaction, people are informed about
relevant content that interests them, and are more likely to continue to spread the
information virally. Each web-based communication retains the brand of the company,
artists or individual.
For more information about Spongecell, please email sales@spongecell.com or call
888-680-7999.

About Spongecell
Spongecell is a web-based software application that creates direct, one-on-one
engagement between brands and consumers and converts interest into participation in
online and offline sales, events, promotions, and activities. Spongecell has been
used successfully by Oprah Winfrey, Lucky Jeans, Yari Film Group, Flavorpill.com,
and Shakira, among others. Founded in 2005, the company is funded by Halo Venture
Partners, The Interpublic Group of Companies (IPG) and the Pilot Group. For more
information, go to www.spongecell.com.
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Spongecell is a trademark of Spongecell LLC. All other names are properties of
their respective owners.


Web Site: http://www.phoenixmarketingcommunications.com

Contact Details: Phoenix Marketing Communications
41 Watchung Plaza, #335
Montclair, NJ 07042
973-748-4878
yin@fiercebird.com